B2bsales's Blog
"We help people stop selling."

Your service people are your best marketing arm

Customer service is of the utmost importance during slow cycles
in business. Studies have shown that it takes seven times as much
eff ort and money to gain one new client as to receive repeat business
from current clients/customers. You must bring your customer
service to the next level. Sit down with your people and discuss
how to make your clients happier. If you work alone or with only a
couple of people, besides speaking with them, put together a short
survey to fi nd out from your current clients how you could improve
your service or what other services or products they would like to
see you off er. In turn, they become your research and development
department as well as your marketing advisors.

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