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The Strong Meaning of Words

I read an article from my friend Jeannine Rizzo from The Inside Edge . I liked it so much I thought I would share it with you.
Words mean things and very often we use ambiguous language which inadvertently causes confusion and ultimately … unexpected and unwanted outcomes. When establishing individual objectives, refrain from using words like frequently, regularly, usually, often and sometimes as these words mean different things to different people. Instead use percentages to insure everyone understands the objective and is on the same page.

For example: When setting performance standards for leaders who are expected to coach their team, instead of saying “Coach your team on a regular basis”, say “Coach your team between 75% and 90% of the time. This will help remove individual interpretations, create clear expectations and achieve results.

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